About Deborah Kay


Deborah KayDeborah grew up in Singapore, attending Raffles Girls School and Raffles Junior College. At age 9, she was one of the top 0.5% streamed into the Gifted Education Programme.

Deborah read Economics at Cambridge University under a full scholarship from the Singapore Public Service Commission.  She graduated second in her class with First Class Honours in Economics, winning the Creighton Book Prize for her dissertation on the 1997 Asian Currency Crisis.

When she returned to Singapore, she joined the prestigious Administrative Service, as the Assistant Director of Air Transport overseeing Changi Airport, Singapore Airlines and Singapore’s air space.

She then joined global management consulting firm Bain & Company as a strategy consultant and spent 8+ years in Bain’s Singapore, Tokyo, London and New York Offices. During her time at Bain, Deborah worked with Fortune 500 companies across a wide range of industries from telecommunications, consumer products, retail and private equity. Notable technology clients include Motorola, Vodafone, Cisco, Japan Telecoms, HP.

At Bain, Deborah ran recruiting for the Asian offices and was one of the top rated global trainers for undergrads and MBA recruits.

After Bain, Deborah  spent 5+ years in private equity, responsible for the Government of Singapore Investment Corporation’s European and Middle Eastern funds. Co-investments deals included Valentino/Hugo Boss and Budapest Airport.

Deborah was subsequently headhunted to join Partners Capital – a $13B multi-asset class private investment office serving ultra-high net worth individuals and institutional clients such as the Nobel Foundation.  Besides managing the portfolios for 40+ clients, she was responsible for all real estate investments and ran a $800M Delaware and Cayman Private Equity Real Estate fund.

Digital Discovery

Deborah Kay is the founder of Digital Discovery, which provides data-driven digital analytics, digital strategy advisory and digital intelligence to CEOs, financial investors, and private equity clients.

She is the Head of Digital and Marketing Director for ColorMeHappy Cosmetics, an award-winning Singaporean company selling Korean lipsticks. She handles all aspects of Digital at ColorMeHappy for every consumer touchpoint in the value chain from website design, development, conversion rate optimisation, A/B testing, social media management, Facebook advertising, email marketing, content marketing, SEO, SEM, digital analytics, competitive intelligence, viral growth strategies.

Deborah is a artificial intelligence and bot enthusiast, having built several Twitter bots like Little Coders SG, The Gifted Singaporean, Digital Futurist and World Orchestras. She built the ColorMeHappy Cosmetics chatbot, a smart yet sassy e-commerce bot on Facebook Messenger that can analyse your skin tone and recommend lipstick shades. Her writing has been published in Chatbot’s Life magazine on how to use NLP and APIs; and she was recently added to the Global #bottish100 Power 100 influencers, ranking #1 in Singapore.

She is working with the Singapore Sailing Federation on their Digital Transformation and fundraising strategy with her eyes laser focused on the Olympics in 2020, She is also helping to develop an innovative and experiential learning programme called the Future Ready Sailor which incorporates STEM concepts into a regular learn to sail course.

Debbie is a firm believer in learning by doing, running experiments and having Side Projects (of which she has many!)

  • In 2012, she became a certified ashtanga yoga teacher, and has been trained in a proprietary technique specially designed to teach yoga  to children.
  • In 2015, she became Inbound Certified by Hubspot and build a public Trello board with tons of resources for anyone who wants to learn online marketing.
  • In 2015-6, she raised US$75,000 for Pencils of Promise (read more about her fundraising project here) and she has fully funded and built three schools built in Houay Yen, Mak Phuok, Som Sanouk in  Laos (impacting over 1,644 students)
  • Deborah loves social media and is active on Twitter, Instagram and Facebook. In 2017, she was named by Social Quant as one of the 21 All Star Twitter Marketing Accounts You Need to Follow.
  • Most of all, she is passionate about education and children. She is an international advisor to Gifted and Talented (previously Stanford’s EPGY) who pioneered the development of adaptive, personalised and accelerative digital curriculum. She is active in the International Gifted community and moderates several Facebook groups for parents of Gifted children.
  • She aspires to develop her own curriculum which incorporates her own techniques for accelerated learning and is doing research around instructional design.

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