About

The Philosophy

Digital Discovery is a boutique advisory practice specialising in digital growth strategy, data analytics & infrastructure, and digital due diligence.

The practice was founded on a straightforward premise: digital strategy should be held to the same commercial standards as any other business investment. We approach every engagement with the analytical rigour of management consulting and private equity, combined with deep operational expertise in digital execution.

A core part of what we do is bridge the gap between management teams and technical execution. Our deep commercial and technical expertise allows us to translate business objectives into digital briefs, so nothing gets lost in translation. We then quantify digital outcomes as measurable commercial returns. Management gets the accountability they need, and technical teams get the direction they need.

We leverage the latest in advanced analytics and competitive intelligence tools, and have been adopting AI and automation since 2018. We bring that capability directly into client engagements, embedding the tools, building internal capability, and upskilling your team so the knowledge stays in-house.

Digital Discovery is a certified Google Partner, recognised for expertise in Google Ads strategy and campaign management.

The Founder

Deborah Kay read Economics at Cambridge University on a Singapore Public Service Commission scholarship, graduating second in her class with First Class Honours.

She spent 8+ years at Bain & Company across the Singapore, Tokyo, London and New York offices, advising Fortune 500 clients on strategy across telecommunications, consumer products, retail and private equity.

After Bain, Deborah spent 5+ years in private equity. First, at GIC managing fund investments and co-investments across Europe and the Middle East, then at Partners Capital, a $65B multi-asset investment office, where she ran their private equity real estate fund.

She founded Digital Discovery in 2014 to bring the rigour of consulting and private equity to digital strategy.

• Cambridge University, BA and MA (Economics), First Class Degree
• 8+ years of management consulting
• 5+ years of private equity and investment management
• 10+ years of digital advisory
• Worked across Singapore, London, New York, Tokyo, Jakarta and Kuala Lumpur
• Based in Singapore, fully distributed team, global reach